By Philip Molyneux
This article contains a variety of papers that supply cutting-edge insights into examine concentrating on dimensions of financial institution process, governance and the position of credit standing organisations that have been offered on the eu organization of collage academics of Banking and Finance convention, September 2010.
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Extra resources for Bank Strategy, Governance and Ratings (Palgrave MacMillan Studies in Banking and Financial Institut)
2000) and Bryan et al. (1999) to the internationalization of banks. In so doing it provides some interesting insights into how banks develop their cross-border business and what this involves. These are important considerations, because technological developments, the deregulation of financial markets and the emergence of global level playing fields have provided both the opportunity and the means for bank management to develop appropriate international strategies. The emergence and growth of the global economy has also increased market pull pressure on banks and made it imperative for bank management to provide a comprehensive global service to corporate customers.
Indd 15 5/26/2011 3:48:33 PM 16 Barry Howcroft, Rehan ul-Haq and Chris Carr on the major product–market segments within their geographic zone, and they aim to achieve a high level of integration and coordination. The product and service range is typically standardized, but products are adapted to continental specificities. The primary objective of these firms is to achieve sustainable competitive advantage in a relatively large geographic area. Accordingly, they place emphasis on new product development, efficiency and service quality.
The extant literature also suggests that banks tend to move into host countries or regions on the basis of favourable regulatory conditions, or having cultural and social affinity with the home country. This raises the rather worrying possibility that international banking might be determined more by cultural and regulatory conditions than by the market potential of host countries. indd 26 5/26/2011 3:48:35 PM Examination of Cross-Border Strategies in Banking 27 internationalization. The dominance of this strategy also meant that it was difficult to discern any real pattern, for example, for entry mode and standardization.
Bank Strategy, Governance and Ratings (Palgrave MacMillan Studies in Banking and Financial Institut) by Philip Molyneux