New PDF release: Brand Romance: Using the Power of High Design to Build a

By Yasushi Kusume, Neil Gridley (auth.)

ISBN-10: 1137369019

ISBN-13: 9781137369017

ISBN-10: 1349474819

ISBN-13: 9781349474813

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Additional resources for Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

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And they probably understood our emotions and reactions far better than our parents. Although there was still the hurdle of having to translate those emotions into words, (since none of us owned the head gear that would come later from Hitachi) when we were together we managed to truly engage emotionally with each other. Can you imagine therefore what it would be like if your brand was able to have the same relationship with your audiences as you had with your friends in your teenage years? Co-Create with People 47 This leads us to our definition of “co-creation” (which, although it is a well-known term these days, is used by many people in different ways).

Beliefs and values determine our attitudes and opinions. ” We believe personality is something formed by one’s values and beliefs and that it reflects (or perhaps we should say, manifests itself through) one’s behaviour. As a result, a person will be judged by others to be the behaviour they demonstrate: funny, introverted, serious, energetic, pessimistic, confident and so on. ” We think it’s fair to say that most of us modify our behaviour and appearance to match the context we find ourselves in.

Senior management has endorsed the approach for other outpatient areas and has decided to apply it to the ambulatory care service on a larger scale. The pharmacy will continue to prototype new changes with patients. Dr Taylor continued: The key thing for me was the way we were able to engage patients during the live process. Once we started doing the prototyping, we got so much feedback. It was completely different from the questionnaire process. What also stood out for us in this case study was the “buy in” gained from the staff.

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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience by Yasushi Kusume, Neil Gridley (auth.)


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